Drive High-Intent Leads with Google Local Services Ads
In today’s digital world, being visible online is only the first step. Service-based businesses now need to be present where it matters most—at the top of local search results. That’s where Google Local Services Ads (LSAs) come in. Unlike traditional SEO or PPC, LSAs connect you with qualified leads—people who are actively searching for a specific service in their area and are ready to book.
What Are Google Local Services Ads?
Google Local Services Ads are paid ad listings that show at the top of Google, even above Google Ads (formerly AdWords) and organic results. They’re designed specifically for service providers—from home services and real estate to garage door repair and electricians.
Each Ad features:
Business name
Google Guaranteed or Screened badge
Customer reviews
Business hours and phone number
Service areas
Easy “call” or “message” buttons
These elements inspire immediate trust and reduce friction, encouraging customers to reach out quickly.
The result? You pay-per-lead, not per click. That means your budget goes toward real potential customers—not just traffic.
Let's Work Together!
Google Guaranteed vs. Google Screened: What’s the Difference?
To appear in Local Services Ads, your business must go through a background check and meet eligibility criteria. Depending on your industry, you'll qualify for either:
Google Guaranteed: Ideal for most home service providers like plumbers, electricians, and HVAC techs. This badge offers up to $2,000 in claim reimbursements if a customer is
unsatisfied.
Google Screened: Common in industries like law, real estate, and financial services. It shows your business has passed Google’s screening but doesn’t offer the satisfaction guarantee.
Having a Google Guaranteed badge or Screened badge helps increase trust, improve your ad ranking, and close more deals.
Who Can Benefit From LSAs?
Google LSAs work best for service-based industries, especially those where customers want fast, local help. We support businesses in industries like:
Plumbers
HVAC
Electricians
Locksmiths
Pest control
Landscaping
Roofers
Garage door services
Real estate
Legal services
Home services
Small businesses in local markets
If you’re a business owner or local service provider looking to generate local leads and boost visibility, LSAs can help you gain an edge.
Case Studies: LSA Success in the Field
Plumbing Company – Salt Lake City Shown Above
3X lead volume in 60 days
70% reduction in cost per lead vs PPC
First page LSA placement across all zip codes
Landscaping Business – Denver Metro
Google Guaranteed badge added credibility
150+ calls/month generated directly from LSAs
Expanded from 3 to 8 full-time crews
Locksmith Service – Phoenix
Dispute process cut wasted ad spend by 40%
Custom service-area targeting improved lead match rate
4.9-star review average pushed listing to top 3 daily
Our Local Service Ads Management Process
Eligibility Verification & Account Setup
We help determine your LSA eligibility, set up your ads account, and guide you through the background check process to ensure you’re compliant and ready to launch.
Profile Optimization
This includes uploading your business hours, service categories, service area, photos, licenses, and insurance to boost your ad ranking and build credibility.
Ad Campaign Optimization
We continuously monitor your ad performance, adjust bids, manage local search optimization, and optimize your ad campaigns to lower your cost per lead while improving lead quality.
Lead Management & Reporting
Our dashboard tracks:
Number of phone calls
Lead conversion rate
New customers added
Call recordings
Disputed leads (and refunds)
You’ll have complete visibility into what’s working and where we can scale.
Why Choose Superb Marketing for LSA Management?
We’re not just another digital marketing agency. We’re a growth partner focused on real business outcomes, not vanity metrics.
Proven expertise across home services, real estate, and local search
✅ In-house team of LSA specialists and certified marketers
✅ Custom dashboards and transparent performance reporting
✅ Affordable packages for small businesses and multi-location brands
Ready to Get Started? Let's Build Your LSA Strategy
Whether you're a solo operator or managing a growing team, LSAs are the easiest, most direct way to grow your business online. We’ll handle the setup, management, and optimization—so you can focus on delivering great service.
Book a free strategy call today and find out if your business is eligible for Google Guaranteed or Screened LSAs.
Let’s turn searches into sales—together.